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Amazon.com Jewelry Store Launches New Custom Diamond Ring Creator; Customers Can Now Choose their Own Loose Diamond, Setting Style and Precious Metal to SEATTLE -- Amazon.com, Inc. (NASDAQ:AMZN) today announced that customers can now create their own custom diamond rings in the Amazon.com Jewelry & Watches store (www.amazon.com/jewelry). Create Your Own Ring is a versatile, easy-to-use online tool that enables customers to be more deeply involved in the important process of discovering the perfect diamond ring. "Selecting a diamond engagement ring is a watershed event in customers' lives, and Amazon's Create Your Own Ring enhances that experience by allowing customers to take a more active role in the creation of a special piece," said Russ Grandinetti, vice president, Amazon.com Jewelry. "Create Your Own Ring allows customers to experiment with placing diamonds of varying shapes and sizes into assorted settings and precious metals--it's very easy and a lot of fun."(Continue Reading)
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