Diamond Engagement And Keepsake Jewelry Sales Surge In Opening Days Of Holiday Shopping; Trends Indicate "Emotional Connection" Theme This Holiday Season, Jewelry Portal BR

Diamond Engagement And Keepsake Jewelry Sales Surge In Opening Days Of Holiday Shopping; Trends Indicate "Emotional Connection" Theme This Holiday Season,

Business Editors

SEATTLE--(BUSINESS WIRE)--Nov. 29, 2001

Sales of diamonds and diamond engagement rings, along with gifts of a sentimental or keepsake nature, were up dramatically during the first days of holiday shopping compared to 2000, according to Blue Nile, Inc., the leading online retailer of diamonds and fine jewelry.

"Strengthening the emotional connection with loved ones was a subject continually voiced by our customers," Blue Nile Vice President of Marketing Sue Bell said.(Continue Reading)

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