Gold Rush at Retail - gold jewelry Jewelry Portal BR

Gold Rush at Retail - gold jewelry

Retail sales of gold jewelry have exploded in 1998, attaining growth rates unseen in more than half a decade. Consumers are buying at a $20 billion pace thanks to a growing perception of value at mass and a confidence-building economy.

For as far back as statistics are available, that unit gain hasn't been matched, according to World Gold Council data (dating back to 1993) supplied by Audits & Surveys Worldwide.

It's a blossoming era for gold jewelry, particularly at full-line discounters, which are beginning to apply category management principles for several reasons: to raise the department profile; to make it semi-self service for greater impulse; and even to experiment with accessorization displays within ready-to-wear apparel.

These changes are long overdue and speak to a demystification of jewelry at mass--one that finally has tapped pent-up demand and unlocked the potential for greater department productivity.(Continue Reading)

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Gold Rush at Retail - gold jewelry
Retail sales of gold jewelry have exploded in 1998, attaining growth rates unseen in more than half a decade. Consumers are buying at a $20 billion pace thanks to a growing perception of value at m(Continue Reading)

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