Helzberg Diamonds Sharpens Online Customer Satisfaction with ForeSee Results Jewelry Portal BR

Helzberg Diamonds Sharpens Online Customer Satisfaction with ForeSee Results

ANN ARBOR, Mich. -- ForeSee Results has been retained by fine jewelry retailer Helzberg Diamonds to better understand and enhance customer satisfaction with the online experience at www.helzberg.com.

"Although we've been in the jewelry business since 1915, selling diamonds and other fine jewelry online is a relatively new initiative for us," said Joyce Hrinya, Senior Vice President, Marketing and Customer Service for Helzberg. "One of our goals in working with ForeSee Results is to better understand how the web supports store sales...and vice-versa."

Using the scientific methodology of the American Customer Satisfaction Index (ACSI), ForeSee Results quantifies the link between customer satisfaction and desired future behaviors, such as a customer's likelihood to return to the site, recommend it to others or make an online or store-based purchase. Analysis using the ACSI methodology will show Helzberg Diamonds where enhancements to its website would have the greatest impact on customer satisfaction and behaviors tied to loyalty.(Continue Reading)

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