Jumping Off the Pages - advertising trends for luxury periodicals - Statistical Data Included Jewelry Portal BR

Jumping Off the Pages - advertising trends for luxury periodicals - Statistical Data Included

In a tight ad market, magazines are relying even more on special sections and promotional events to generate buzz and woo the wealthy.

Luxury publishers, who cater to the elite worlds of fashion, home design and entertainment in magazines like W, Architectural Digest and Vanity Fair, are constantly pressed to dream up innovative programs and events that keep reader and advertiser interest in the product alive. These days, translating magazines' luxe life into boutique openings, film festivals and special advertorials is proving to be a costly--but necessary--marketing strategy

With the fight for ad pages and circulation a persistent headache, publishers this year are relying more heavily on developing onserts, advertorials, events and promotions to woo the wealthy.(Continue Reading)

Jcpenney.Com Celebrates 10th Anniversary Of Online Shopping
PLANO, Texas -- First National Department Store to Go Online Continues Rapid Growth JCPenney (NYSE:JCP) kicks off the holiday shopping season by celebrating ...(Continue Reading)

New Producer Price Index for the Direct Health and Medical Insurance Carriers Industry—NAICS 524114
In July 2004, in its ongoing effort to expand coverage of the service sector in the Producer Price Index (PPI), the Bureau of Labor Statistics (BLS) ...(Continue Reading)

Our readers get married: gay and lesbian couples from around the world talk about the special day they said "I do"
Years together 5 1/2 Legally united August 31, 2002 Mary Mueller, 24, and Mary Franklin, 25 Residence: Chicago United in Vermont Neither of us knew we were gay until we met each other at th(Continue Reading)

Jumping Off the Pages - advertising trends for luxury periodicals - Statistical Data Included
In a tight ad market, magazines are relying even more on special sections and promotional events to generate buzz and woo the wealthy. Luxury publishers, ...(Continue Reading)

AAACN Viewpoint
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