New category competencies evolve from marginal to mainstream - Wal-Mart Stores Inc., jewelry sales - Brief Article - Company Profile - Statistical Data

Any retailer would consider it an accomplishment to be the leader in a given product category-and by this measure Wal-Mart has much to be proud of. But the true sign of retail dominance is the ability to consistently generate new merchandising growth opportunities-the yardstick that puts WalMart in a class by itself.

The areas that have been most productive for Wal-Mart in the last couple of years are jewelry and appliances, plus gasoline to a lesser extent.

In jewelry, the story is one of consolidation, and the department has grown bigger than one might suspect. In 2000, jewelry represented about 2% of sales for WalMart Stores division, or about $2.44 billion. In comparison, the world's largest specialty jeweler, Signet, which owns Kay Jewelry in the United States, produced about $1.84 billion in sales in 2000. Zale, the top U.S. specialty jeweler, did sales of about $1.79 billion.(Continue Reading)

 

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