Reviving fashion jewelry - Apparel Merchandising: Women Jewelry Portal BR

Reviving fashion jewelry - Apparel Merchandising: Women

Reviving fashion jewelry

Fashion jewelry has always been one of the mass merchants' crown jewels. Lately, however, this jewel has lost a bit of its sparkle.

The category, which seemed recession-proof, endured its first brush with soft sales during the '90 holiday selling season. And, most merchants use words such as "difficult" and "holding" to describe sales through the first half of '91.

However, their outlook for the upcoming holiday and early spring selling periods is hopeful, so much so that many are planning sales increases ranging from 8% to 15%.

How do they plan to reach these goals? Though different strategies prevail at the various chains, a majority of discounters say that maintaining a fresh inventory is a top priority. Plans call for the jewelry services, which discounters rely upon heavily, and other fashion resources, to ship fewer goods on a more frequent basis in the hope of increasing turns.

Additionally, discounters intend to beef up their fashion assortment and pay closer attention to the children's fashion jewelry segment. As always, they're ready and waiting to pounce on the next hot item once it emerges.(Continue Reading)

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