Sam's upgrades new club prototype: highlights features include digital media center, wine kiosk, Sam's Sound - Sam's Club; new prototype store in Houston, Jewelry Portal BR

Sam's upgrades new club prototype: highlights features include digital media center, wine kiosk, Sam's Sound - Sam's Club; new prototype store in Houston,

HOUSTON -- Sam's Club has upgraded its new store prototype at a location less than five miles from downtown Houston roughly one year after introducing the 150,000-square-foot prototype in a Dallas suburb.

This new Houston club, one of 10 Sam's units that opened Aug. 1, closely resembles the design of a Sam's that opened in Plano, Texas, last year. Both clubs have a similar layout that moves forward the uniquely configured frozen and refrigerated sections, while creating a large perishables section at the rear of the store. Both stores contain Sam's colorful new signing package, first introduced at the Plano location to launch the "Sam's Club: It's a big deal" slogan.

However, the Houston club incorporates several new wrinkles designed to improve the club's appearance and presentation of merchandise, and to increase sales.

"This club is the most powerful box we have ever put up," president and ceo Tom Grimm told DSN Retailing Today. "We continue to enhance and improve our brand impression in apparel and throughout the club."(Continue Reading)

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Sam's upgrades new club prototype: highlights features include digital media center, wine kiosk, Sam's Sound - Sam's Club; new prototype store in Houston,
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