Tiffany backs environmentalists' push for Earth-friendly jewelry Jewelry Portal BR

Tiffany backs environmentalists' push for Earth-friendly jewelry

SPOKANE, Wash. -- Those gleaming necklaces, rings and watches in the jewelry case may cost a lot more than you think, environmentalists say.

Environmental groups are scolding jewelers for the damage caused by mining for gold, silver and other precious metals and are putting pressure on jewelry retailers to reject minerals from big polluters.

One gold ring, conservationists say, generates 20 tons of mine waste. This year, they passed out Valentine's Day cards reading, "Don't tarnish your love with dirty gold" in front of jewelry stores in New York, Boston and Washington.

The campaign caught the attention of Tiffany & Co., which took out a recent ad in the Washington Post that said a proposed mine under the Cabinet Mountains wilderness of Montana is a poor way to fill its jewelry cabinets on Fifth Avenue.(Continue Reading)

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