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Academy of Marketing Science Review
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Dishonest Elegy for a Sentimental Mood
Dishonest Elegy for a Sentimental Mood 1. The mosquitoes came out with the first storm and stayed. All the time, the heat. On the stoop, ...(Continue Reading)

The Roller Coaster Of Consumer Sentiment - divining the mood of consumers
Byline: Seema Nayyar In ancient Rome, priests would read entrails to predict the future. These days, business analysts examine the consumer mind-set ...(Continue Reading)

Talking shop: wonder what makes shoppers tick? 5 retail superstars reveal how to please customers and, more important, how to keep them coming back for
Is it a trend or a fad? Will it sell or wind up on the clearance rack? Will it turn my customers on or off? These are questions retailers face ever day. Make the wrong decision, and witness a sales(Continue Reading)

Miranda Otto: quietly slaying audiences for years, now she runs rings around evil furies in The Lord of the Rings - This Month's Action Heroine - Interview
In this month's The Lord of the Rings: The Two Towers and next year's The Return of the King, Miranda Otto gets to play the only fully realized woman ...(Continue Reading)

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As the moods of society were changing, society seemed to need a device to monitor this change - hence the birth of the mood ring. ...
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